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The Visibility Gap view lays out your domain and brand presence and positioning for each tracked prompt across engines, side by side with competitors. Click a prompt to drill into your performance vs. each competitor.
Visibility Gap

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What this view helps you analyse

You get prompt-level comparison of your domain and brand against competitors across both traditional and generative engines.

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Domain & Brand performance comparison

The module exposes two complementary modes:
  • Domain URL view — competitor domain positions across engines (similar to Overview).
  • Brand Mention view — brand presence across engines, for awareness analysis.
Both modes support data download for time-period comparisons.
Performance comparison

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Compare visibility scores against competitors

The chart spotlights industry leaders and visibility gaps where your domain or brand can improve.
Visibility score chart
  • Y-axis lists your domain/brand and competitors.
  • X-axis shows the percentage of domain presence or brand mentions across search engines.
  • Unlike the Overview module — which combines domain presence and brand mentions — this chart separates the two signals.

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Select competitors

Select competitors
  • Pick up to 4 competitors (brand or subdomain) from the dropdown.
  • Remove and add competitors freely — the data updates instantly.

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Prompt-level insights across engines and competitors

Prompts table
Columns
  • Prompt — tracked prompts with search type (Generic / Brand) and intent (Navigational, Informational, Commercial, Transactional).
  • Search Interest — score based on Google Ad Planner search volume of the main keywords, weighted by relevance and 12-month trend.
  • Competitors — competitor domains and brand mentions per engine, compared to yours.
  • Engines — position across:
    • Search engines (Google, Bing) — domain URL only
    • AI Overviews (Google AI Overview, Bing AI Overview) — both modes
    • Generative engines (Gemini, Perplexity, SearchGPT, Google AI Mode, Claude) — both modes
Click Details on any prompt to open the side panel.
Prompt details
See the Prompts view for the full side-panel breakdown.
Data aligns with the Prompts tab, so you can track presence and performance across views consistently.

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Key benefits

  • Visualize where your domain and competitors are positioned, and where brand mentions surface.
  • Compare your prompt-level URLs and brand mentions to those of competitors.
  • Build a clear picture of your market positioning.

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Extra features

Filters
  • Refine displayed data dynamically — filters propagate to the side panel.
Charts
  • Export chart as PNG or its data as CSV.
  • Expand chart for a larger view.
  • Ask Assistant to trigger an automatic analysis of the chart.
Tables
  • Add/Hide columns for readability.
  • Export filtered tables to CSV or Excel.
  • Search the table.
  • Sort by any column.

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What’s next

Brand Mentions

Identify the brands that dominate the space.

Prompts

Drill into prompt-level performance.