Key Attributes — Brand Perception

Quantify how LLMs perceive specific brand attributes vs. competitors on a -5 to +5 scale.

Perception of specific brand attributes — quality, innovation, customer service and others — gives a detailed view of how the market evaluates a brand. LLMs surface quantifiable insights into how each attribute is perceived, making it possible to compare your brand against competitors on a consistent scale.

Why attribute evaluation matters

Attribute perception scores let you pinpoint where the brand excels and where to invest. A higher score on quality or innovation reflects favourable market sentiment; lower scores highlight weaknesses. Use this to refine brand strategy, enhance performance and align marketing with consumer expectations.

Attribute Evaluation by Brand

The chart provides a side-by-side view of how LLMs perceive specific attributes for your brand and competitors, on a scale from -5 to +5. Higher scores indicate a more favourable perception; lower scores point to potential weaknesses.

Example: if your brand scores +3 on quality vs. a competitor’s +1, it shows a stronger perception in that area. Use this to identify strengths to leverage and weaknesses to address.

Because LLMs reflect broader consumer sentiment, these scores also surface market perception signals that can guide brand messaging and positioning.

What’s next

Pros & Cons

Strengths and weaknesses by cluster.

Attribute Influence Sources

Which sources LLMs draw on for these attributes.