Attribute Influence Sources (Beta)

Identify the websites and platforms that most influence LLM understanding of your category.

This view enables a lightweight exploration based on a set of generated prompts that cover all key attributes per analysis and common user intentions. Each prompt simulates a real user query — without mentioning any brands — and is sent to LLMs to identify the online sources they draw on when forming answers.

By aggregating these sources, the page reveals the most influential websites and platforms contributing to how LLMs understand your category landscape.

How prompts are generated

To ensure diversity and realistic context, prompts are generated across three user-intention types:

Intent type	What it captures
Information request	Educational or factual prompts emphasising expert, authoritative sources.
Media & social retrieval	Prompts based on news, opinion and social media — capturing public discourse.
Product purchase	Queries reflecting buying intent, surfacing retail and commercial sources.

This range covers the full spectrum of user behaviour, from informational and social to transactional.

How the Influence Score works

Each source receives an Influence Score based on how frequently it appears and how prominently it is positioned across AI-generated responses. The formula combines two dimensions:

• Frequency (75%) — how often a domain appears in responses.
• Position (25%) — how high that domain ranks in the list.

The weighting ensures repetition — the most consistent signal of visibility — matters most, while still rewarding sources that appear early in the response.

Why position matters more at the top

People look more at the top of any list, so the formula uses a curve that gives extra credit to websites in the first few positions — similar to how Google search treats the top of a SERP.

Why this works well

• More frequent = more visible and likely more trusted.
• Higher position = more attention from users.
• Combined, both produce a strong picture of which websites users are most likely to see and trust in AI results.

Score interpretation

Score range	Reading
50–100	Domain is frequently cited and appears in prominent positions.
20–50	Moderate citation frequency and/or positioning.
Below 20	Limited presence or appears in less visible positions.

The scoring system reflects real user behaviour — sources mentioned first carry significantly more weight than those listed later.

Interface components

Top Influential Sources

Bar chart of the three most influential domains and their scores — immediate insight into market leaders.

Source Types

Pie-chart breakdown of source types (Specialist Blogs, News Media, Retail/Commerce, etc.) — understand the media landscape for your category.

Source Changes

Trend visualisation showing how source influence evolves — track shifting AI preferences and emerging influential domains.

Detailed source table

Column	Description
Rank	Position in the influence hierarchy.
Domain	Source website.
Type	Category classification (News Media, Specialist Blog, Branded site, Retail/E-commerce, etc.).
Top Cited URLs	Most frequently referenced pages.
Influence Score	Average visibility metric.
SearchGPT & Gemini	Platform-specific performance indicators.

In the Sources module, the analysis is not centered on brand mentions. The brand and competitor analysis parameters are not used in this section. Data collection prompts rely only on:

• the analysis category,
• the analysis attributes,
• the countries.

Sources highlights influential domains and URLs based purely on categories and attributes, without referencing any specific brand names.

What’s next

Reddit Feed

Inspect Reddit conversations behind the scores.

Sources & Links (Search)

See sources and links inside the Search module.