Skip to main content
The Asset Evaluation feature lets you systematically assess creative assets to verify they reflect your brand’s key messaging and resonate with your target audience. This guide walks through the full workflow.

Prerequisites

Evaluations only run on a single asset type at a time. You cannot mix images, text and video in the same evaluation.
Each evaluation takes 1 to 10 assets, scored against 3 to 6 attributes. Supported file formats:
Legacy .doc files are not accepted — convert them to .docx or .pdf first.

Set up your evaluation

1

Open the Asset Evaluation tool

From the left-hand menu of the Share Of Model UI, click Asset, then click New asset evaluation.
Asset Evaluation entry

Asset Evaluation entry point

Library

Library

2

Upload assets to the library

Click Upload assets to add files to the library.
Upload assets

Upload assets

Confirm the upload to commence processing.
Make sure assets respect the size limits indicated on the platform.
Upload confirmation

Upload confirmation

Once uploaded, select the asset(s) for the evaluation and click New asset evaluation.
New evaluation

Start a new evaluation

3

Review the selected assets

Confirm the assets and click Next.
Review assets

Review assets

4

Choose the asset type

Pick the asset type (image, text, or video) from the dropdown.
Asset type

Asset type selection

5

Configure the prompt set-up

Fill in every field in the set-up section, then click Next.
Prompt set-up 1

Prompt set-up — part 1

Prompt set-up 2

Prompt set-up — part 2

6

Name and review the evaluation

Give the evaluation a meaningful name and review the summary before creating it.
Name and review

Evaluation name and summary

7

Create the evaluation

With every field validated and reviewed, click Create evaluation to launch.
Launch

Launch the evaluation

At any stage you can use Back to return and amend earlier parameters.

Read the results

1

Open the evaluation

From the Evaluation tab on top of the dashboard, open the completed evaluation.
Evaluation list

Evaluation list

Review the overall scoring of all assets against the defined category and attributes.
Overall scoring

Overall scoring

2

Drill down by attribute

Use the filters on top to focus on specific attributes and view scores across assets.
Attribute drill-down

Attribute drill-down

3

Inspect asset-specific insights

Click any asset to see:
  • Overall Score — a holistic performance rating.
  • Attribute Breakdown — score and detailed explanation per attribute.
Asset scores

Asset evaluation scores

Asset details

Asset details

4

Compare assets side by side

Select any two assets to compare their performance on the key attributes.
Asset comparison

Asset comparison

What’s next

Pencil Scoring

Score creatives directly inside Pencil Pro.

GEO Audit

Audit your website for AI readability.