Identify the most relevant customer personas per category using LLM-powered segments, refreshed monthly.
Smart Audience identifies the most relevant customer personas for each of your categories using the contextual understanding of advanced LLMs (ChatGPT, Gemini, LLaMA). Segments are refreshed monthly, giving you fresh, actionable audience insights you can plug straight into paid media campaigns.Instead of relying on outdated, static research, this feature generates dynamic profiles based on consumer perception, behaviour and AI-driven trends — refreshed every month to reflect evolving customer interests.
When you launch a brand analysis in a specific category, the platform sends prompts to multiple LLMs, repeated multiple times, to obtain representative information.
Sample prompt“Based on your knowledge of online content, trends and conversations over the last 30 days, but also based on the pros and cons of this brand, who are the top customer profiles most likely to engage with this brand within this specific category?”
Each LLM returns realistic, diverse customer segments including:
age range, gender, location type (urban/rural), household type, cost sensitivity,
behavioural traits — what stops them from buying, what influences decisions, what media they consume.
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Aggregate and deduplicate segments
Because multiple LLMs participate, profiles can overlap. A second step combines similar segments into a unified profile, keeping the most useful insights, so you get a clean list of 7 to 12 strong, unique audience segments rather than redundant personas.
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Map to Google In-Market Audiences
Each persona is matched against the closest Google In-Market Audiences. Up to 5 audiences are aligned per segment.
Activate them in Google Ads to reach users based on recent purchase intent.
Use them as seeds to create Lookalike Audiences in Meta (Facebook ads).
Personas link automatically to a list of pre-existing Google Ads audiences, ready for campaign targeting or lookalikes. Channels available:
Search, Shopping, Video, Display, Gmail, Discovery, Demand Gen.
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Refresh monthly
Markets move fast. Each month the analysis is re-run with the same logic, so you always have updated personas, refreshed behaviour and pain points, and real-time Google segment mapping.
Select from these segments to reach customers who are in-market — researching products and actively considering a purchase.
For every Brand analysis you create, a Smart Audience is generated. Open the Smart Audience section to find your top 7–12 personas. Each one shows:
Who they are — age, gender, household type, town type.
How they think — pain points, decision drivers, key influences.
What they use — top media channels.
Smart Audience section
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Filter by LLM (optional)
Use the LLM Model Filter to compare personas generated by different models — useful for testing which LLM best understands your brand and how each describes buying behaviours.
